Learning by Experience 15

A B C of marketing

I start my post today by wishing health to all of us and all our loved ones. I will tell you a few practical topics about what I learned during my second job in professional life and still use today.

“1. Marketing” Thousands of books have been written on marketing. I want to express this myself in a few paragraphs in a way that even non-marketing people can understand... Marketing starts with finding the right insight above all else. For this, it is essential to determine your target audience very accurately and know your target audience very well. Once you find the insight, you need to be able to explain in a very simple way how your product will serve this expectation. We call this a product concept or a value story. After preparing the concept correctly, you should be able to create the preference of the consumer with a competitive product, packaging, pricing, distribution and promotion / advertisement strategy... After all, A, B, C of Marketing; A) Identify the right target audience and understand your insight B) Prepare the product concept through insight C) After making sure of the concept, create a competitive brand strategy. I must explain them to you with a few examples ... We will continue with a few more articles on these. Questions? 😊